Feb 18, 2021 • 31M

Harold Mintz on the Past, Present, and Future of CinemaScore

Sonny Bunch
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Charlie Sykes and guests discuss the latest news from inside Washington and around the world. No shouting, grandstanding, or sloganeering. Conservative, conscientious, and civil.

This week on The Bulwark Goes to Hollywood, Sonny is very excited to have the president of CinemaScore, Harold Mintz, on the show. CinemaScore is the fantastically useful company that polls opening weekend moviegoers for their grades on new releases, and it’s a more accurate and unbiased measure of audience opinion than just about any other easily available metric.