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How Anime Can Help Save Theaters
Mitchel Berger of Crunchyroll on cultivating an under-appreciated corner of fandom.
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On this week’s episode, Sonny talks to Mitchel Berger, SVP of global commerce at Crunchyroll, about the continually “surprising” success of Crunchyroll’s (and, previously, Funimation’s) anime theatrical releases. Dragon Ball Super: Super Hero opened atop the box office a couple of weekends ago with $20 million; last year Demon Slayer The Movie: Mugen Train grossed nearly $50 million during its run. How did Crunchyroll help create and nurture this fandom to the point where they can open a movie on traditionally dead weekends with a fraction of the advertising spend of your typical mid-or-low-budget release? If you enjoyed this episode, share it with a friend!